和泰車總經理蘇純興對2020年信心滿滿,主要有多項利多支撐。首先就是大環境,中美貿易戰似乎近尾聲、台灣總統大選已在1月結束,「會影響消費意願的不確定因素消除,買氣自然就會來。」和泰高層不諱言的說。
更何況,政府提供汽車汰舊換新的5萬元補助,今年就要落日,蘇純興更看好下半年搶搭優惠末班車帶動的換車潮,而和泰車更是滿手新車好牌,除了ALTIS、RAV4兩大神車,LEXUS NX、UX等豪華休旅車系都相當吸引人外,「今年我們也規劃了全新的國產小型SUV(休旅車),預計下半年就要上市,有機會更上層樓。」蘇純興公開說。
據了解,蘇純興口中的這款全新國產休旅車,規格介於目前最暢銷的進口休旅RAV4與C-HR之間,瞄準的正是對手裕日車去年賣最好的國產小休旅Nissan Kicks。「休旅車在台灣銷量已超過4成,國產化休旅對消費者有絕對的吸引力。」和泰車主管分析。
根據車業人士預估,今年也到了當家掀背車Yaris大改款的時程,負責國產化的國瑞應該會導入豐田全新TNGA-B(GA-B)底盤平台,屆時的國產休旅是否也會採用共通平台來降低成本,一旦價位能夠與裕日車的小休旅Kicks一拚,和泰車在台市占率可望又將再創新高。
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